Kolapasi : How this Chennai Based Restaurant is redefining the way we think!!
Recently Chennai based restaurant has introduced water bottles as merchandise. Was impressed with the design which I saw in facebook, I have ordered for it. What impressed me more was to receive it at 10:45 p.m from the founder himself who came home to deliver! Santhosh, founder of Kolapasi is well known for his contribution during Chennai Floods and Jallikattu. This guy shows serious commitment.
I see 3 important aspects here.
- Branding
- Marketing
- Social Cause
Branding:
Brand, is your reputation in the market place. The promises you make and the promises you keep.
To my knowledge I have not seen any other restaurant which has come up with the cool thought of Branding in a water bottle. May be the american based cafes always had this in place. But an Indian restaurant doing it was unique.
The designs in the water bottle talk about Chicken Kuruma, Parotta, and displays super cool moments of love and food. And easy to carry types. What kolapasi has delivered is visible in these bottles.
Marketing:
The water bottle is yet to be sold on their websites, but as soon he has posted that the bottles will be soon available, he started receiving the orders. What I hear from him is that, they have sold more than 350+ bottles in less than 2 days only through social media.
And the reach of this design has really impressed many. Since it is super cool, friends share and it somewhere generates “I too want one” feel. Definitely invokes interest.
Social Cause:
Santhosh was always conscious on the things he do. At Kolapasi, they never sold water bottles. I asked him about this new initiative and here is his reply.
“In today’s commercial life , we are forced to make every resource and the boon of nature as a commodity . We wouldn’t able to make a change in every aspect but we could stop commercializing our basic needs like air and water .
At Kolapasi, we never believed in selling water and we have never endorsed the idea of selling Packaged drinking water . With that thought being our motivation , we have decided to launch our Kolapasi bottles which you can buy at our stores and website . You can walk into any of our stores and refill your Kolapasi bottles .
The launch of the bottles is to create an awareness that we don’t sell water and water shouldn’t become a commodity in our daily lives . We are standing for a cause that will help save the non commercial humanity within us . Not that we are doing anything bigger but making a noise that might be tomorrows change”.
Water is not for sale, refill it in the bottles at any Kolapasi outlets and share it with a stranger. Makes Sense!!
Please Read This Tips :
Mandatory tips for Networking — that applies to literally anyone, anytime
Please Also Read This Articles:
சென்னையில் தேநீரின் அடையாளமாக மாறிவரும் ’Chai King (சாய் கிங்)’
புதுமையான தொழில் முயற்சி : ரசிகர்களிடம் உறவை பேணி ஒரு நிறுவனத்திற்கு வளர்ச்சியை ஏற்படுத்தி கொடுக்கும் சென்னை ‘Fantain’
TiE Chennai அமைப்பு நடத்தும் இந்தியாவின் மிகப் பெரிய தொழில் முனைவு மாநாடு : TiECON Chennai 2016
Rising India 2016 Exhibition : Exhibiting India’s latest Innovation, Technology and Schemes in 20 major sectors on 7 th & 8 th of Aug 2016 at Chennai Trade Centre
Are you willing to connect with minimum 50 business owners in 3hrs? Hurry up registration For YOUNG CHAMP ENTREPRENEURS Meet Up in Chennai on 16 th July 2016, 5:30PM
